FanConnect Out-of-Venue Ad Retargeting


– Increases activations by extending sponsor advertising beyond the venue itself through highly targeted internet campaigns

– Dramatically increases net value to current/prospective sponsor partners

– Generates significant ROIs with minimal effort and very detailed reporting

– Provides teams and their sponsors true analytics on fan engagement with their brands


How does it work?

  • Venue provides a list of fans who were in attendance and where they were sitting (hashed form and anonymous data)
  • FanConnect combines the anonymous fan data with the sponsor assets they will see at the event
  • Internet banners and videos that are specific to the brand and message fans were exposed to at an event will appear afterwards while “surfing the internet”