– Increases activations by extending sponsor advertising beyond the venue itself through highly targeted internet campaigns
– Dramatically increases net value to current/prospective sponsor partners
– Generates significant ROIs with minimal effort and very detailed reporting
– Provides teams and their sponsors true analytics on fan engagement with their brands
How does it work?
- Venue provides a list of fans who were in attendance and where they were sitting (hashed form and anonymous data)
- FanConnect combines the anonymous fan data with the sponsor assets they will see at the event
- Internet banners and videos that are specific to the brand and message fans were exposed to at an event will appear afterwards while “surfing the internet”